Innovation
John Seely Brown presents a nice framework for thinking about innovation : Incremental innovation , that is "cheaper, thinner, faster and, of course, more features." Architectural innovations , which involve "a restructuring of the very building blocks of a product family, industry, or infrastructure." Think Skype or Cloud Computing, which offers a new way of doing something we're already doing. Disruptive innovations , which are innovations that "cause us to see and interact with the world differently." Examples include Memex, automobiles, and Sketchpad.