A fun read about a scientific conference held in World of Warcraft about World of Warcraft.
http://www.sciencemag.org/cgi/content/full/320/5883/1592c
Thus began the first scientific conference held in Azeroth, the online universe inhabited by millions of people playing World of Warcraft. Anyone who has been part of a conference's organizing committee knows that some glitches and mishaps are just unavoidable. And as usual, the problems that actually did occur were unforeseen. It was a success nonetheless. By the end of the third day, a real scientific exchange took place, I married one of the conference participants, and within an hour of the wedding, we were all dead.
...
With fireworks bursting and confetti still drifting all around the dancing mob of wedding guests, Catullus announced the final event: a massive attack on Sentinel Hill, an Alliance stronghold. As we surged over the hills around the unsuspecting fort, everyone yelled, "For Science!" Bainbridge had enlisted the help of Alea Iacta Est, the largest guild in Azeroth. At first it seemed we were unbeatable. The 70th-level characters among us cut down the Sentinel Hill guards where they stood. We boiled up the spiral staircase to the platform atop the tower. It was so crowded that I could hardly see the parapets. Several people tumbled off during our celebratory dance.
But it wasn't long before Alliance players learned about the Science guild raid on Sentinel Hill. Word spread that "the scientists are running amok!"
http://www.sciencemag.org/cgi/content/full/320/5883/1592c
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