[Design] What Makes Things Cute?

NYTimes article on The Cute Factor.



Scientists who study the evolution of visual signaling have identified a wide and still expanding assortment of features and behaviors that make something look cute: bright forward-facing eyes set low on a big round face, a pair of big round ears, floppy limbs and a side-to-side, teeter-totter gait, among many others.

Cute cues are those that indicate extreme youth, vulnerability, harmlessness and need, scientists say, and attending to them closely makes good Darwinian sense. As a species whose youngest members are so pathetically helpless they can't lift their heads to suckle without adult supervision, human beings must be wired to respond quickly and gamely to any and all signs of infantile desire.

...

Whatever needs pitching, cute can help. A recent study at the Veterans Affairs Medical Center at the University of Michigan showed that high school students were far more likely to believe antismoking messages accompanied by cute cartoon characters like a penguin in a red jacket or a smirking polar bear than when the warnings were delivered unadorned.

"It made a huge difference," said Sonia A. Duffy, the lead author of the report, which was published in The Archives of Pediatrics and Adolescent Medicine. "The kids expressed more confidence in the cartoons than in the warnings themselves."

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